Built a scalable and collaborative design environment by streamlining workflows and developing reusable templates, design systems, and marketing assets. Enabled regional teams to submit clear briefs and independently execute standardized deliverables—accelerating creative cycles and improving output consistency

Led a multi-market website redesign completed in 3 months, driving UX enhancements adopted by 5 brokers to deliver a unified user dashboard experience. Leveraged behavioral data, and survey feedback to inform design iterations—resulting in a 42% increase in conversions, 30% growth in sign-ups, and a 40% boost in homepage engagement

Directed UX localization across Japan, South Korea, Brazil, and other regions by adapting user flows based on market-specific behavioral patterns. While targeted campaigns drove growth in primary markets, non-campaign regions achieved up to 60% organic growth—supporting the long-term goal of reducing reliance on introducing brokers (IBs)

Consolidated fragmented campaign workflows into a centralized dashboard with real-time editing, based on stakeholder interviews, usage analysis, and cross-team feedback sessions

Enhanced the asset upload and preview experience to support rapid iteration and campaign validation, aligning design output with marketing objectives and creative performance metrics

Led the end-to-end design of 5+ AI medical applications, improving clinical workflows and supporting better treatment outcomes for healthcare providers

Lumos - EMR Search: Deployed in 8+ hospitals and used by 387+ doctors, becoming the department’s top-revenue product by improving medical research and data access through user-centered design

ICD-10 Coding Assistant: Achieved international adoption, with implementation in 6+ hospitals in Taiwan and over 775 in the US, streamlining critical medical coding workflows

Established comprehensive Design System serving 10+ healthcare products while mentoring junior designers in user testing and design execution

Led the design of multiple social apps serving 3+ million users, with 3 reaching top 10 rankings and featuring on the iOS App Store and Google Play Store